There are certain features of Loyalty Suite that have associated usage costs to use them like sending Email/SMS messages or the use of an A.I Agent that responds automatically to new reviews. This is because Loyalty Suite is integrated with 3rd party software like Mailgun, Twilio and OPEN A.I. to help complete these tasks.

These companies charge us (Loyalty Suite) to use their API's. Every time a business owner who is using Loyalty Suite sends an email, a text or has content created automatically by Mailgun, Twilio or OPEN A.I, our company is charged for the usage of their systems.

These charges are then forwarded on to the business owner and are paid for using a "Wallet" and "Credits" system from inside your Loyalty Suite account (Settings>Company Billing).

Credits are purchased automatically and billed accordingly to the business owner each time there is a record of usage through any one of our 3rd party software integrations.

It's important that your workflows and automations and any associated emails continue to send and run seamlessly in the background once your loyalty rewards program has been setup to keep your new loyalty members engaged and informed.

There are at times, automated emails that are sent from your account that you may not be aware of.

This is completely normal and all part of a system that has been purpose built and designed around loyalty rewards and online ordering.

Updates, welcome emails, points and loyalty notifications - All being sent to your customers via email all with the help of our integration with Mailgun.

To ensure your account never stops sending these automated emails, your wallet is automatically topped up with $25usd in credits, every time it drops below $10 in credit.

This will happen within the first few days of your account going live as your first few emails are sent to new members.

By default, every new ENGAGE Loyalty Suite account is credited with one time amount of $10. This would give you about 10,000 emails or 850 texts or 120 Review Responses.

You will only be rebilled for your usage once that credit has run out. The same applies to all new EXPOSURE and ELITE Plans, however, these plans include UNLIMITED text messaging.

Loyalty Suite is designed to grow with your business.

If you're just starting out and you join on a FREEMIUM PLAN, you won't pay a monthly subscription, and you'll only be billed for minimal email/sms usage for the small number of automated emails that are being sent out to new members.

The idea being that your business grows a list of loyalty members over time that you will start to communicate with when the time is right. Only then might you decide to upgrade your account to a higher plan.

Unlike other CRMs on the market like Active Campaign, MailChimp, or Hubspot - Loyalty Suite has been purpose built to operate as a "Pay as you go SAAS" (software as a service) meaning you only pay for what you're actually using. This is why Loyalty Suite has four different tiers to choose from.

FREEMIUM - Basic level CRM functionality that includes a fully custom loyalty rewards program and online ordering capabilities. This level does not include the ability to communicate with or send transactional emails or SMS messages to your database and does not rely on any A.I agents. A debit/credit card is added to the account from the checkout to pay for "credits"

ENGAGE - "pay per sms" and email marketing features are unlocked at this level. Users have the ability to communicate with their database at any given time using email and sms. An A.I Review agent is also setup and implemented to respond to Facebook and Google reviews automatically.

EXPOSURE - Unlimited SMS is unlocked at this level. Custom marketing material is also created for the business to help promote their products and services within their local area.

ELITE - Includes PAID Advertising Services using META

Mailgun - What is it?
https://www.mailgun.com/

Mailgun is a cloud-based email service that provides our developers with a set of APIs for sending, receiving, and tracking emails.

It is designed to make the task of integrating email functionality into applications (like Loyalty Suite) as simple and efficient as possible.

Our integration with Mailgun means Loyalty Suite can easily send transactional emails, automate email marketing campaigns, track the delivery of emails, and much more.

One of the key benefits of Mailgun is its reliability and deliverability.

With a robust infrastructure and partnerships with major email providers, Mailgun ensures that your emails are delivered to the inbox of loyalty members and not marked as spam.

This is crucial for businesses looking to maintain a positive reputation and engage with their customers effectively.

How We Use Mailgun in Loyalty Suite:
- To send Loyalty Updates to members via Email
- Sending internal email notifications to business owners
- Email Marketing; Sending a newsletter to contacts
- To send deal related updates and notifications

Cost Per Email: $0.0015

Twilio - What is it?
https://www.twilio.com/

Twilio is a cloud communications platform that lets businesses add communication features like text messaging (SMS), voice calls, video, chat, and authentication into your Loyalty Suite CRM using APIs.

Instead of having to build complex telecom infrastructure, our developers can use Twilio’s APIs to:

- Send and receive SMS messages

- Make and receive phone calls

- Add video or chat functions to apps

- Verify user identities with one-time passcodes

- Handle WhatsApp or other messaging channel integrations

It’s widely used by companies for things like appointment reminders, delivery updates, customer support, 2FA logins, and marketing messages.

How We Use Twilio in Loyalty Suite:
- SMS Marketing; updates, sales, events etc
- To send deal related updates and notifications

FREEMIUM PLAN
No SMS Capability

ENGAGE PLAN
Cost Per SMS: $0.02

EXPOSURE & ELITE PLANS
Cost Per SMS: Unlimited SMS

A.I AGENTS (Powered by OpenAI)

Depending on which plan you're on, certain features of your Loyalty Suite account may be automated by an A.I Agent.

Things like creating social posts (images and captions) to automating responses to new Google and Facebook reviews, are all fulfilled by an ai agent and an API connection to OPEN A.I.

These a.i agents act to remove monotonous (mostly time-consuming) daily marketing tasks faced by local business owners.

One of the key benefits of Loyalty Suite is being able to automate these tasks using a.i

One of our most powerful agents (available on the ENGAGE, EXPOSURE and ELITE PLANS, is our “Reviews AI Agent” (also called Reviews AI or Reviews AI Agents)

This feature is designed to help businesses automate and improve how they respond to customer reviews.

Here’s a breakdown of what it is, how it works, and why people use it:

What It Is:

It’s an AI-powered tool inside of your Loyalty Suite CRM under the Reputation Management / Reviews module. This tool allows us to create agents — think of them as different personalities or response styles — with custom tone, style, traits.

These agents are set up to automatically or semi-automatically respond to reviews (e.g. Google reviews, Facebook reviews) depending on settings.

A.I Review Per Response Cost: $0.13

- Team Loyalty Suite